Article Tips & Best Practices

Your Articles page serves as a public storefront for your career portal, visible to students, alumni, employers, and organisations. A well-curated list of informative articles addresses diverse needs, enhancing your portal's reputation as a valuable career resource. High-quality content positions you as a thought leader, attracting a wider audience and fostering valuable partnerships. This approach also boosts portal traffic and strengthens your overall standing.

Tips

1. Visual Appeal: Use high-quality images and infographics to break up text and enhance the user experience. Ensure the banner photo is relevant and high-definition to avoid pixelation on different devices.
   
2. Proofread & Edit: Carefully proofread and edit articles to eliminate typos and grammatical errors.
   
3. Mobile-Friendly: Optimize articles for mobile devices, as many job seekers browse on their phones.
   
4. Call to Action: Include a clear call to action, such as applying for open positions, subscribing to a newsletter, or following social media channels.
   
5. Get Contributors: Collaborate with student publications, social media content creators, and organisations to build a diverse and engaging collection of articles.
   

Best Practices

1. Curate Relevant Content: Focus on providing content that is useful to portal users. Avoid irrelevant articles and identify key segments for continuous content generation.
   
2. Identify Target Audience: Understand your readers' preferences and objectives. Tailor content to meet the needs of specific groups, such as recent grads or experienced professionals.
   
3. Produce Informative & Engaging Content: Offer valuable career advice, industry insights, and interview tips to keep content relevant and engaging.
   
4. Be Concise: Use clear, concise language and avoid jargon. Enhance readability by breaking up text with bullet points, headings, and images.
   
5. Organise & Link: Use categories and tags to organise articles, improving searchability. Maintain consistent formatting and include internal links to related articles to keep users engaged.
   

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